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In business, there are two types of market research. These are desk research, and field research.

In desk research, you will use pre-existing field research to generate claims about a given market.

This is in contrast to field research, in which you must go out and conduct interviews and perform other activities in order to produce your own original research from scratch.

This quiz will test you on your knowledge of the nuanced differences between these two types of research.

Market Research

Related posts:

1. New Test: Market Research
2. New Test: Weight Loss Quiz

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